A CRM shaped around your process, not theirs.
Flazex designs and builds custom CRMs, admin panels and internal tools for operations, sales and support teams that have outgrown spreadsheets and off-the-shelf software.
4-8 weeks for a focused first version, then milestones
New lead
Acme Co
Lumen
Harbor
In call
Fieldwork
Orbit
Won
Northgoods
What usually goes wrong, and what we do instead.
- 01
Your team runs the business out of five spreadsheets that nobody fully trusts.
We move that data into one database with clear records, permissions and a history of who changed what.
- 02
Off-the-shelf CRMs force your process into their pipeline and charge per seat for fields you never use.
We build the stages, fields and views your team already uses, and nothing you have to work around.
- 03
Staff copy data between tools by hand, so things get missed and follow-ups slip.
We connect the tool to your email, forms and existing systems so records update themselves.
What you get.
- 01
Data model and migration
We map your records, relationships and statuses, then import your existing spreadsheets or exports cleanly.
- 02
Role-based access
Admins, managers and staff each see and edit only what they should, with an audit log behind every change.
- 03
Views your team works in
Pipelines, tables, filters and detail pages built for the daily tasks people actually do.
- 04
Integrations
Email, calendar, forms, payments or your existing tools wired in through APIs and webhooks.
- 05
Automations and alerts
Reminders, assignments and status changes that happen on their own, so nothing waits on someone remembering.
- 06
Docs and handover
Admin docs, a short training session and a codebase your team or next developer can pick up.
Things we could build for you.
Sales CRM for a niche industry
Deal stages, contact history and follow-up reminders built around how that industry actually sells.
Operations back office
One place to manage orders, bookings or jobs, replacing a pile of shared sheets and inbox threads.
Client portal with admin side
Customers log in to see their status and files, while your team manages everything from the admin view.
How we'll build it.
Step 1
Shadow the workflow
On a free 30-min call and a follow-up session, we walk through how your team works today and where it breaks.
Step 2
Model the data
We agree on records, statuses and permissions in writing, with milestones and a fixed price.
Step 3
Build with real data
Weekly demos use a copy of your actual data, so your team tests the tool on real cases early.
Step 4
Migrate and roll out
We import the live data, train your team and stay on hand while the old spreadsheets retire.
Who it's for.
- Operations teams running core work out of spreadsheets
- Companies paying for an off-the-shelf CRM that no longer fits
- Founders who need an admin panel behind their product
Built with
TypeScript/React/Next.js/Postgres/REST and webhook APIs/Vercel
Questions about crms and internal tools
A focused first version usually takes 4-8 weeks. Larger tools are planned in milestones, and you see working software in a demo every week.
Ready to ship something great?
30 minutes today. A clear plan tomorrow. A shipped product in weeks. Only 2 build slots open for November.
Free 30-min call. No pitch deck, no obligation. Typical reply in 12 hours.